How to Sell Products Online

How To Sell A Product Online. 3 Steps To Get Started.

Online businesses continue to grow. Every day, new merchant start-ups are added to the World Wide Web and successful businesses expand. The internet has literally changed the face of doing business. If you’re interested in joining the ranks of individuals who are making money online, here are the three basic steps you’ll need to take to get started.

Step. 1. Choose your product. In the world of online sales, there are a number of options for you to choose from.

Sell a product. If you’ve ever been interested in retail but are not interested in opening up a brick and mortar type store this business is for you! You actually have two ways to go when you sell products you can sell products that you’ve made like candles, jewelry, Santa letters, costumes, pet treats etc., you can find companies that dropship, or you can become a direct sales consultant.

Direct sales consultants are essentially independent sales people for other companies. They’re self employed and generally market their business online and via home based parties. Common direct sales companies include Avon, Shacklee, and Discovery Toys. These are only a few of the hundreds of direct sales opportunities available

Dropshipping means the manufacturer or wholesaler will ship the product directly to your customers upon ordering. Again, the sky is the limit here, you can find just about any type of product you’re passionate about and start selling. For example, are you crazy about cooking, there are certainly wholesale companies that cater to the culinary industry.

Selling information. Information marketing is growing by leaps and bounds. It encompasses selling books, online courses, audio books or courses – anything that can be downloaded online can be sold. You can build an information marketing empire around your specific and unique knowledge or a topic that you are interested in. If the idea of creating your own information products is not to your liking, consider purchasing resale rights to books that other people have written or find a ghostwriter to have your products written for you.

Information website. The last type of business that you can open is an information based website. You can develop an entire website devoted to your specialized knowledge or area of interest. Information websites make money selling advertising space and promoting affiliate products. . You can also make good money as an affiliate marketer. This means that if your passion is helping people cope with food allergies and you have favorite food products, cookbooks, and information on the subject you can partner with the manufacturers of these companies to make a commission from any sales you send their way.

Step 2. Build your website. Building your website is a very important step. In fact it is critical. The good news is that it isn’t irreversible. If you choose a keyword that doesn’t sell, you can change your keywords. The first thing you will want to do, once you’ve determined what type of online business you’re going to open is determine your target audience. Here are a few questions to ask.

How old are they?

How much do they make?

Male or female?

Do they have children?

Are they married or single?

What are their problems as they relate to your product? For example if you’re selling patio furniture, what solutions are you providing?

How do they normally shop?

Where do they live?

The next step to building your website is to build a focused site. Using the patio furniture example above, a website could be devoted to patio furniture, teak patio furniture, wrought iron patio furniture, patio furniture care, patio furniture cushions, patio furniture accessories etc…The more focused your website, the easier it is to meet your customer’s needs and to make a profit. If you instead try to meet everyone’s needs then you’ll spread yourself too thin and not meet anyone’s needs. This is particularly important because the more you specialize and focus your site, the more you’ll be seen as an expert and the results will be profits.

The key to any successful website is to fill it with useful content. Content achieves many things including:

Driving traffic

Encouraging return traffic

Improving your search engine rankings

Offering benefits to your visitors

Selling your product

Establishing your credibility

Generating press

Marketing

The types of content you can create for your website is virtually boundless. You can create articles, reviews, blog postings, ebooks, videos, audios, tutorials, guidebooks, workbooks, online courses, case studies, reports, ezines, etc…

The key to your content and to driving traffic to your website is to optimize your pages. Optimization will include adding title tags and description tags to your web pages. It will also include incorporating your keywords into your online content. Search engine spiders search for this information. As they find it, they use it to establish where you rank when a person searches for your keywords, products, or services.

Step 3. Traffic. The best way to drive the profits of an online business is to drive traffic to your website. Driving traffic in web-speak means getting visitors to visit your website. Here are just a few of the ways you can drive traffic and build your business:

Content. Content as stated in step 2, is a critical element of your copy. One of the hurdles many business owners face is dealing with the time it takes to create copy. This can be overcome by hiring a writer to handle the task. However, it is generally beneficial to include your personal touch to your business and writing some, or all, of your own copy is an excellent way to accomplish this. Back to traffic…how does content increase your traffic? The simplest answer is that the search engines really like to see content on your sites and the more frequently you update your site and add content, the better your search engine ranking will be. As your search engine ranking increases, so too will your visibility and the number of visitors. If you offer quality content, new visitors will become loyal visitors and customers.

Advertising. Pay per click campaigns are a good way to drive targeted traffic to your website. However, online you can also advertise in ezines, blogs, and other people’s websites. Offline you can advertise in your yellow pages, flyers, chamber of commerce and more.

SEO. Search engine optimization has three basic elements: optimizing your web pages for keywords or keyword phrases, optimizing your content for keywords and keyword phrases and generating incoming links. There are of course several methods for each of these three elements. The main ingredients for all three are your keywords. Spend time generating, and testing, quality keywords and the rest will fall into place.

Networking, offline and online. Networking is worth its weight in gold. Meet and connect with the right person and your company’s profits could sky rocket. Networking can be accomplished online with networking groups, mastermind groups, forums, chat rooms and blogs. Offline, networking with your local business organizations and associations that are relevant to your business will prove invaluable.

Email and direct marketing campaigns. Marketing campaigns can be excellent tools to not only promote a product but to also promote awareness of your company’s products and drive traffic to your website.

There are many important steps along the way to selling products online and when you understand the steps involved, your job becomes a lot easier and your profits are only a few steps away.

Choosing How To Sell Products Online

When you are choosing how to sell products online you have to keep many things in mind. Online sales like brick and mortar sales should have exemplary quality and above all else should be accompanied by exemplary customer service.

Your choices are limitless when you want to sell products online, but you should make your choices wisely. Doing so ensures that your customers will keep coming back. The marketability of your product is the biggest consideration you should make.

If your widgets are not popular they will not sell, no matter how awesome they appear to be. Doing polls of potential customers is a great way to see what they want to buy and the best way to give that to them.

Your product should have great appeal to a lot of people. If you want to sell products online they have to be marketable. The popularity of an item should be taken when you are choosing how to sell products online.

Fashion changes by the season, so this makes it unlikely that your same old knitted scarf will be the talk of the town a year later. However there are trends you can follow such as color or style and you can keep your fan base.

A valuable skill to have is being able to predict what will be trending in the future and staying ahead of the market. Eventually your line of products will become the fashion and you can lead the pack instead of merely trying to predict the trends.

The better you know your market the better you will be able to properly predict the cycles of trends and popularity. Also consider your competition. Consider how popular they are and how well they market their products.

Take notes as to how much they are selling their products and services. Ask yourself if they are the same kinds of products and services you are selling. Find out if the quality of their products and services are better than yours.

If you can, find out if they are getting their products for a less expensive price than you get yours. You have to take all of these factors into consideration. If you can get your hands on their market reports this will facilitate your own online sales because you can compare and contrast them and make necessary adjustments.

These adjustments can lead to reduced prices for your customers, but increased profits for you. When you are able to reduce your costs, you can draw even more customers than before because you are coupling your excellent customer service to the high quality products and services you are providing, then adding a less expensive widget with greater quality behind it.

Doing the best you can to analyze the popularity of your own products and those your competition provides will allow you to stay one step ahead of the market and selling products online. If you can lead the pack to the finish you can ensure you will stay ahead.

What Are the Best Selling Products Online?

If you’re thinking of starting an Internet business, you’ll eventually start thinking about whether you should be promoting the best-selling products online.

It’s no surprise that online shopping has become a multi-billion dollar industry worldwide in recent years. This has led to many people starting Internet businesses promoting and selling a huge range of different products and services. In fact, the Internet is responsible for more people than ever before becoming millionaires from the profits they make with their online enterprises.

So, if you’re only just starting out, how do you find the best-selling products online?

Top 10 Best-Selling Products Online

The actual list of products that people sell over the Internet is enormous. People really do buy an amazingly diverse range of things online, so you can literally choose from thousands of different products to sell in your business.

However, there are some items that always tend to sell far better over the Internet than others. These are:

  1. Books
  2. Computers
  3. Software programs
  4. Electronic items
  5. Clothing and apparel
  6. Kid’s toys and games
  7. DVDs
  8. Health and beauty products
  9. Music
  10. Jewelry

Should You Aim at the Best-Selling Products Online for Your Business?

The fact that some products obviously sell far more than others is clear. However, that doesn’t always mean you should aim at those particular niches for your own business.

It’s important to remember that the really large sectors of the market are likely to be saturated with competition. Your little business will be competing with huge companies with plenty of resources. They have a larger marketing budget than you. They also have more experience in attracting the attention they need.

Yet you don’t necessarily need to choose your business’s products from the top 10 list. It’s very possible for you to generate plenty of profits by choosing products that fit within any niche at all.

This is because there are plenty of potential customers online searching for whatever you decide to sell. You just need to know how to find them and get them to your website.

Big Ticket Items vs. Small Ticket Items

Many new online business owners struggle to choose between big-ticket items and cheaper, small ticket items when they choose products to sell. Big-ticket items are those that come with high price tags. You only need to sell one or two items to make your profits.

Small ticket items are those cheap products that you can sell lots of very quickly and easily. The downside is the smaller profit margin, so you need to make lots of sales to keep your profits up.

The most successful Internet businesses work on ways to incorporate both types of products into their range, along with some mid-priced items as well. This lets them sell the small ticket items for quick cash flow and to gain a customer.

From there, the opportunity exists to upsell that customer to a more expensive product that might compliment the first item they bought. This increases profits nicely.

Searching for the best-selling products online to add to your business offerings is a great idea. Just be sure that you also work on ways to diversify your business revenue at the same time. This will ensure your business always stays profitable.

Creating A Website To Sell Products Online

Creating a website to sell a product online is a task that might seem simple, but there are several entanglements that could hamper your success.

One of the main problems with creating a website to sell a product online is that you will need to have a competent webmaster to set up your website. You will need to find someone with experience, who can help you be visible.

Finding an experienced webmaster isn’t that difficult, but it can be very expensive to have a website built for online success.

One of the ways to offset the expense of creating a website, is to use replicated websites. Replicated websites used in your niche market can be used very successfully. These websites can be obtained for a fraction of the cost of having a website built for you.

You can also go to ClickBank and you’ll find several vendors that sell replicated websites in your target market. Some of the vendors will want a one time fee; others will want a recurring monthly fee for using the replicated website. Use your best judgement to determine what is best for you.

There is another option with regard to solving the problem of creating a website to sell products online, and that is that you can partner with an affiliate marketer and market the affiliates products or services. There are many prosperous affiliate marketers online, who have not created a website to sell online goods or services, yet they are prosperous because they have partnered with someone who know how to build a website and the affiliate has tested the copy and the websites images, to determine which copy and images performs best.

This model of partnering with an online partner is similar to being a franchise owner. In a regular brick and mortar business as a franchise owner, you do not have to “create, ” a product or service, you only need to follow a proven pattern to become successful.

The franchisor has done all the “heavy lifting” in order to get the business started. This is the exact model used to become an affiliate marketer. The affiliate has done all the start-up work needed for you to become a successful affiliate. In essence by being an affiliate, you are tucked in a safe haven for online marketers. By being an affiliate you are not saddle with all the hassles that the creator of the products must address. Concerns like finding the best product to create. Or, finding good marketing strategies. Then there is the problem of transporting the product or service to the market If the product is a tangible product, this creates more of a challenge to get the product to the market. Finally, how do you receive payments for your product from the customers?

These are all concerns that need addressing before you can become a successful online marketer. As stated earlier, affiliate marketing offers comfort from all of the above mentioned problems. However, there are still two major problems that the average marketers must address.

Number one, is promoting the affiliates website. It’s one thing to join an affiliate program to sell their products or services online, but it takes competent skill level to properly promote your website online. It can be quite costly to advertise a website online. Many marketers give up their online business, because they can’t get traffic to their affiliate website. Often they run out of money trying to promote these online websites. Google AdWords advertising, MSN, and other pay per click advertising can be costly. Many other affiliate marketing strategies are costly. Methods like magazine advertising or post card marketing can put you in “the red, ” quickly.

Let’s look at an example of how you can easily spend your way into oblivion by trying to promote a website. The cost to advertise via pay per click could easily cost you $200 – $500 per month if you are hoping to get in the top 5 for ad posting with Google. Ad clicks hover around one dollar per click and you are wanting to get 200 to 500 clicks, per word then you will spend anywhere from $200 – $500 per month.

Other methods of advertising could be costly as well. For example, advertising your site by using ezine ads in a good converting ezine, could easily cost you $200. 00 to $600. 00 per 50, 000 readers.

Voice broadcasting cost roughly, $30. 00 to advertise to 3000 prospects. Multiply these numbers by 7 times in order to reach roughly 20, 000 prospects, and you are out of over $200. 00.

The point here is that good paid traffic is very expensive. That leads us to the number two problem with affiliate websites. That problem is that the owner of the affiliate program, pays to little in commission to the affiliates. Typically, the commission pay, pays out anywhere from 40 to 60 percent for the affiliate product being offered. The problem is that if your conversion rate isn’t converting high enough, then your cost to advertise your website will keep your website business from being a profitable online business, due to much overhead.

Finally, creating a website to sell products online is both challenging and rewarding. Getting a product or service that is needed, yet unique would be ideal. Also getting a product that pays enough commissions to overcome debts caused from promoting the product or service, and render a profit, would be ideal.