Getting Started Selling Products Online Beginners Guide

Like most small businesses your products or store has little or no national brand recognition. So how can you sell products online amongst the millions of other websites? Let this article serve as a guide to start selling your products online. There are an endless supply of tips and tricks to selling products online but the following are ones that I’ve had personal success with.

Professional Web Design

The overall look and feel of your website will have a great affect on people and the confidence to purchase from you. Most people are willing to make online purchases but with Internet fraud on the rise, you need a professional web site to build confidence in your customers. When new customers visit your site they typically won’t research your business before making a purchase, they decide based on how your site looks. See our article on Small Business Professional Web Site Design and Layout Guide for more tips.

Usability

Usability is very closely tied to the design and layout of your website. Website usability is the practice of making your website as easy for customers to use as possible. If you want potential customers to purchase your products, you must make it easy for them to locate your products and find out any information they need to make the purchase. If potential customers can’t locate products, descriptions, and prices quickly, they will go somewhere else. Many experts agree the the best websites allow viewers to navigate directly to products in three clicks.

Once customer is ready to purchase, the checkout process needs to be streamlined. Make the user fill out only what is required to make the sale with little extra. Don’t display page after page of additional products, popups, questions, etc… This will only lead to more people exiting the checkout process prematurely. Once they have made the decision to checkout, don’t give them any reason to change they’re mind.

You must accept credit card payments for online sales. Giving customers multiple checkout choices increase your chances of making a sale but most customers will still want to purchase using they’re credit card. Services like Pay Pal allow users without an account to purchase from your website securely without having an account.

SEM (Search Engine Marketing)

SEM is typically the process of marketing your website by paying search engines to display your ad when users search for particular terms. These ads are not part of the organic search results; rather they are displayed on the first page, many times above or to the right of the organic search results. This marketing has worked very well for many companies but it does cost money. Most services charge based on the number of times your ad is displayed (impressions) or the number of times your ad is clicked PPC (Pay Per Click). Most large search engines offer this service.

SEO (Search Engine Optimization)

This is one of my favorite ways to market my websites. Search engines cannot tell you specifically what to do to increase your placement in organic search engine results. If they did, obviously everyone would change they’re websites to rank high in the search results. This would result in sites ranking high that are not relevant to your search. SEO is a science to many people, they study sites that rank high, formulate theories as to why they rank high, test these theories on they’re sites, and study the results. The three important things for small businesses to do from an SEO standpoint are:

1. Key phrases: Research popular key phrases. Find out what key phrases people use when searching for your product. You should define at least 6 key phrases for your products. Many times these key phrases include brand names. For instance, if you sold shoes online, some of your key phrases might be: Buy Shoes Online, Running Shoes, Brand X Shoes, etc…

2. Content: Populate your site with key phrase dense content. Make sure your site has the phrases you’re defined in step one repeated on your website. You can’t just list your key phrases; you must incorporate them into your website elegantly. This can be done by rewriting your product descriptions and writing key phrase dense content. In addition to making sure your key phrases exist in your content, make sure your content is unique. If your content can be found elsewhere on the web, you may be downgraded by the search engines and other sites with the same content may get preference in the results. Making your key phrases relevant and your content unique will increase your position in the results.

3. Links: Getting one way links to your site not only tell the search engines that you exist but can increase they’re trust in your website. The higher ranked site that is linking to you the more trust you will inherit from that site. Getting links from sites, directories, blogs, and social networking sites that have similar content will help build trust with the search engines resulting in a higher position in the search results. Additionally writing and submitting articles and news releases with a link back to your site will build trust with the search engines that your site is an authority on the subject at hand, thus increasing your ranking with them.

There are many other tips, tricks, and rules to SEO and the more you study and tweak your site the better your search engine results will be. Make sure what you do does not have a negative affect on your ranking. Stay away from automated software or services that submit your site, link farms, spamming, sites that are not easily navigated by search engines, sites that use frames, all flash sites, any black hat tricks, etc… Make sure you research anything before trying it.

Products

Many people have found many ways to sell there products online. The following are two techniques that I have found successful

1. Selling large ticket items at cost. This technique is exactly how it sounds. If you can be the low price leader for your product this can generate sales and people linking to you. Obvously you won’t make money selling products at cost, rather when the sale is made you make extra money on accessories or at lease gain a customer. Customers are loyal to websites they have already purchased from, especially if they received good service.

2. Selling unique or customizing your product. This can set you apart from others. You will obviously have the foothold on a unique product and limit your competition if you customize your products. Your task is to build the perception that your unique or customized product is worth the extra cost (if any). Building value in your product will reduce your competition thereby increasing your chance of making a sale.

If you do not produce your own products, try to find as many products to offer as possible, the more the better. This only increases your chance of offering the product a customer may need. Additionally, from an SEO perspective, rewrite all your descriptions replacing abbreviations and using keywords where possible. This will create uniqueness for your products increasing your ranking in the search engine results.

This is truly a beginner’s guide to selling products online but following these guidelines will result in a solid foundation to build on.

How To Sell Product Online

Selling products online can be a very lucrative business with the popularity of the internet. You may have a product that you would like to sell or you may want to try to sell other companies’ products and receive a commission. Either way, you will need to learn how this is accomplished. There are certain steps that are involved in learning how to sell products online and I will give you a brief overview of these.

The first step that you must take is to create a website for the product. The name for the website should pertain to the product that you are wanting to sell and should be a word or phrase that receives traffic. You can use keyword tools on the internet to see what words or phrases receive a lot of traffic. Once you have come up with a name you must purchase that website name. Once the website is purchased, you then will set up the site with all of the information about the product and how the viewer can contact you and purchase your product.

The website is not the only thing that is required, though, when learning how to sell product online. The website that you create is the first step in the process and, once it is established, it is basically a piece of “virtual real estate”. It is an entity that sits out in cyberspace. If there is no promotion of this website, the website will sit in cyberspace unknown to anyone.

The next step in selling product online is something called article marketing. You will need to write informative articles about your product that people can read on the internet. These articles are typically the answers to questions that someone has about a topic. These articles are then submitted to online magazine sites such as Street Articles, EzineArticles, etc. Once the articles are approved, people searching for information about your product will see your article on the internet and can learn about the product. For example, let’s say that your product is a power toothbrush and someone is curious which power toothbrush is the best. They type in the phrase “which power toothbrush is the best” into the search box on their computer and the article that you wrote pertaining to this comes up. At the end of the article, you are permitted to place a link to your website. They can click on this link if they like what your article tells them and they will be taken to your website where you can tell them more about the product and how to make a purchase. This is one way that you can drive traffic to your website to generate sales.

Another step in learning how to sell product online is email marketing. There are companies on the internet that can help you set up a sign-up option on your website for people to give you their email information. This allows you to keep them abreast of any promotions or specials on the products that you sell and gives you the option to promote other related products that you believe they may be interested in.

There is so much information available through the internet on how to sell product online. Be careful which sites you use as many websites will tell you that you can become rich overnight selling product online. The truth is that it takes hard work and a huge commitment so be careful when gathering information on how to sell product online. There are legitimate websites online that will take you step-by-step through the process and make it much easier to learn how to sell product online.

How to Start an Online Store Selling The Best Selling Products Online

Starting an online store selling the best selling products online is much more easier than what most people seem to realize, if you know how to do it in a step-by-step format.

But before you start your online business and create your company name you need to first determine which products you’re going to sell online.

This way you can give your company a name which may be related to your product line(s) and a name that tells your customers exactly what it is that you are offering on your estore.

The following product lines are the best selling products online according to the NRF/Forrester Online Retail Index, The NPD Group, The Media Metrix Online Shopping Index and other statistics providers.

Top selling products in order are:

1-Books

2-Computer Hardware and Software

3-Apparel

4-Toys

5-Video Games

6-Video Game Systems

7-Videos

8-DVD’s

9-Health and Beauty products

10-Consumer Electronics

11-Music

12-Jewelry

13-Office Supplies

14-Linens

15-Home Décor

16-Flowers

17-Sporting Goods

18-Footwear

19-Appliances

20-Tools and Garden

21-Gifts.

Then try to pick a niche product within a niche product line.

For example; Instead of selling all types of books, which is the number one selling product on the Internet, you would specialize in selling a certain category of books such as the best web design books.

Another example would be computer products. Instead of building an online super-store selling all types of computer products you would focus on a niche hot market such as digital cameras.

Lets break these steps down a little further:

1.Create your company name.

Do not make the common mistake of creating a business name too quickly and without thought. This is an important decision that takes careful consideration. You’ll want to select a name that should reflect the main product line or service of your new online store.

Do not use your own name in your business name. Make your name descriptive so that it advertises your products, or at least relates to your products or services.

2.Register your name.

3.Form your business structure; Sole Proprietorship.

Next, move is to check on the names’ availability. Contact the name search department within the Department Of Corporations for your state.

Next, select a type of legal structure for your business. There are basically three types of business structures: Sole Proprietorship, Corporation and Partnership. Sole Proprietorship being the easiest and quickest to form. Complete explanation of all of these terms can be found at [http://www.estorefronguide.com]

4.Obtain your business/occupational license.

(Only if needed in your county) Business licenses are generally issued through the city and/or county clerks office where you will need to fill out and submit an application.

5.Obtaining your resellers license (sales tax license).

Now you’ll head on over to your local State Revenue Department (IRS) to apply for your tax license, which is also known as your resellers license or dealers license.

This tax license, (resellers license), gives you the privilege to buy at wholesale from genuine wholesale distributors and sell at retail to the public. You will also have the responsibility of collecting sales tax from consumers for sales
made within your home state.

6.Choose a top-selling, niche-product market.

Choose a product line from the list above and possibly dive deeper to find your niche market. When choosing your niche market, ask yourself if there is a certain type of product that you may already be educated in or a product line that you find interesting to learn about.

It always works best when you are selling a product that you enjoy. A complete list of top selling products and subcategories can be found at [http://www.estorefronguide.com]

7.Get signed up with the distributors for those products.

It’s always a good idea to be signed up with at least 3 to 4 full-line major distributors. A complete list of the best wholesale distributors and drop-shippers can be found at
[http://www.estorefronguide.com]

8.Read and learn as much as you can about those products.

This can be done by simply reading magazines and books which expound on your products. You can also visit the manufactures website and read more specific details about those same products as well.

9.Build your own e-store or have a design firm build it for you.

Building your own online store with FrontPage, Dreamweaver or an Adobe web dev program is the best way to go.

Most if not all service providers who offer online stores will build a database driven website which calls up the product pages on the fly, meaning you do not have a web site with many pages but instead you have a system that makes up the pages as the customers click for that product page, which is very convenient of course.

However, the problem with that type of online store is that you do not have each product page created specifically for that product and therefore the search engines will see your online store as a one to 4 page web site and not a content-rich online store with many product pages which in turn will not earn your e-store a good position with the search engines.

With a data base driven online store you can not get indexed for each product you sell because you can not create a separate page for each product and submit those pages to the search engines or allow for the spider of the search engine to index those distinctive pages.

However, an online store that has many pages, also known as a static web page web site, allows you to make a web page for each product giving the search engines more pages to feed their search engine database and helping your customers find your site when they are looking for that product.

It’s less complicated than what it sounds. But suffice it to say that it is much more better for you to build your own site, even using a professional template such as those found on TemplateMonster.com. other template providers can be found at [http://www.inet-start.com] under free and low cost web site templates.

10.Choosing your domain name.

Try to choose and register a domain name that has your most important keyword in it and your company name combined which should already be a part of your name. Always try to choose a dot.com and not a .net or .org. e.i.

11.Register your domain name

The best place to register your domain name would be with GoDaddy.com http://www.godaddy.com

12.Choose a web hosting provider and a hosting plan.

You can find a list of the top web hosting providers with the best and most affordable web hosting packages at [http://www.inet-start.com] under free and low cost web hosting.

13.Choose your web development software.

Most people choose Microsoft FrontPage, Dreamweaver or any Adobe web development program. A complete list of programs which allow you to build online stores can be found at
[http://www.estorefronguide.com]

14.Start building your online store.

This is much more easier than what it sounds. All you have to do is design the first page one time by using your own template design or by visiting http://www.templatemonster.com

Then from there all you will need to do is add the product details and images and save each page as the name of that product. Once you build your first specification page then the rest of them will be easy to duplicate within minutes.

15.Set up your merchant account.

Most merchant account basically offer the same rates. Some offer free set up and good rates which is always the best way to go. You can find a helpful list of the best free and low cost merchant accounts here [http://www.inet-start.com]

16.Complete your online store.
17.Promote, market and advertise your e-store.

Marketing is the hardest part but if one attacks this process in every angle possible then you are more than likely to truly succeed. Meaning…

You must execute every means of effective internet marketing techniques: search engine optimization, link building, keywords, articles, press releases, creating your own news letter and collecting subscribers, Email marketing, participating in forums etc…

You have to learn and do the best you can in all of these marketing areas to truly make some serious money online.

18.Then wait for the orders to start rollin in.

Of course it’s not that simple but it can be if you just take it one step at a time. Write a simple step-by-step business plan just as what you see here. Then follow each step and then scratch it off of your list as you complete it. Before you know it you’ll be taking your first order.

How to Sell Products Online Easily

It makes absolutely no difference what products you want to sell with your online business. If you hope to learn how to sell products online, you only need to think about one important thing.

How do you intend to attract new customers to your website?

You see, no matter what products you’re selling, you need to find customers ready to buy whatever it is you promote. You want those customers to come directly to your website and buy your products from you. That’s the whole essence of any successful internet business.

So, how do you find those customers? There are lots of ways you can do this. If you want to learn how to sell products online, you’ll need to work out a strategy that works best for you.

Bring Customers Directly to You

Think about what you would do if you jumped online and looked for information about something you want. Most likely, you’d head over to your favorite search engine and type in a phrase describing what you’re looking for.

Your customers are exactly the same. They’ll go to a search engine and type in what they want. The results they get back from that search will determine which websites they visit. If your website doesn’t appear in those search results, chances are those customers will end up on your competitor’s website instead of yours.

However, if you can learn some simple website optimization tactics you can greatly increase the likelihood of those people finding your site and becoming paying customers.

Targeting the Right Customers

Learning how to sell products online successfully is all about targeting the right types of people to visit your website. After all, if your website is receiving thousands of random visitors a day who really aren’t interested in what you’re selling, those people are no good to you.

But if you attract 100 visitors a day who are all keenly interested in your products, you’re going to make sales. These people are your target audience. You need to learn what they want and what words they type into search engines when they’re ready to buy. If you can target only those people who are interested in your products, you’ll be more successful.

Pay for Customers

Another alternative for finding new customers is to pay for some online advertising. Most online business owners tend to start their enterprises on a shoe-string budget, so you may not have the available cash to do this right away. However, as your business grows you can invest some of your profits back into advertising. If you’re careful with your marketing campaign, you may be able to attract more targeted visitors to your site by advertising directly to them.

Learning how to sell products online isn’t difficult. You only need to understand the tactics behind successful online business to copy that model for yourself.